About Ordertools
The team and technology to help your business succeed online.
Foodservice Online, the team behind Ordertools.
Founded in 2018, Foodservice Online is a technology company dedicated to helping wholesalers succeed in the rapidly evolving foodservice, retail and drinks sectors.
Today, we are a growing and experienced team delivering service excellence, hyperfocused on building the best possible ecommerce solutions. We’re proudly serving major wholesalers throughout the UK and Ireland to help them deliver leading-edge online services to thousands of their catering customers.
Who are we
Foodservice, retail and drinks experts, UK-based, Lake District HQ, growing and profitable.
Industry specialists
We pride ourselves on being foodservice, retail and drinks professionals who understand the unique needs of the industry.
Office-based
We're an office-based team located entirely in the United Kingdom.
HQ in the Lake District
Our business is based near Keswick in the Lake District. We are available to meet face-to-face throughout the UK and Ireland.
Growing and profitable
We're a healthy business with real revenues without being dependent on external funding.
What we do
Leading ecommerce, innovative R&D, engaging design and support.
Software
Every day, we continue to develop Ordertools, the world's most powerful ecommerce solution for wholesalers.
Research
We invest significantly in R&D to ensure that we, and our customers, continue to innovate, stay ahead of the competition and achieve long-term success.
Design support
Our web and graphic designers support clients to create engaging online experiences that help to grow sales and increase supplier revenue.
Technical support
We provide a uniquely personal service to our existing clients, ensuring we're always accessible to offer comprehensive support to their internal teams.
OUR MISSION
Our goal is to create an insurmountable gap in expertise that cannot be closed or caught up.
No matter the effort or resources invested by your competitors, the deficiency in capability will be too great to be overcome.
Guiding principles
Built for foodservice, retail and drinks wholesalers, providing competitive advantage, fast performance, easy ordering, mobile-first design, continuous innovation, and data-driven optimisation.
For wholesalers
Every component built from the ground up for your industry.
Create advantage
Deliver a clear and obvious advantage vs the big three.
Growth
Maximise growth by making businesses more competitive.
Easy for everyone
Designed to be used by customers, field sales, telesales and marketing.
Lightning fast
Super quick page load and all-round site performance.
Quick ordering
The fastest and most convenient way to order.
Better browsing
More effective product merchandising and upselling.
Mobile-first
Designed for a mobile generation of buyers.
Innovation
Continuous feature-rich updates and easy deployments.
Optimisation
Continuous optimisation of existing features and user interface.
Data
Data-driven product development and optimisation.
Connectivity
Outbound connections that drive innovation and opportunity.
Efficient, fast and scalable technology.
Our technology is designed for the unique requirements of foodservice, retail and drinks wholesale. Leveraging a modular architecture, our platform is built on the forefront of technology, enabling us to create sophisticated software that scales effectively.
A key advantage of our platform is its scalability. It supports business growth by easily accommodating an increased volume of user traffic, products, prices, customer accounts, and integrations, ensuring that even our largest wholesale clients can expand their online operations without limitations.
We prioritise data organisation and optimisation, which allows for swift access to necessary information, leading to exceptional page loading speeds and superior overall performance. Our modular coding approach also facilitates efficient adjustments and the smooth deployment of components.
Featuring a bespoke API, our platform ensures a fluid data exchange among the back office, database, and user interface. This integration reduces the need for excessive system calls, thereby decreasing latency and enhancing the efficiency and responsiveness of our service.
